Tav Campbell

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Dynamic PDF form

This form adjusts its prompts as data is entered, producing a concise final product. Sections are removed if irrelevant, or can be duplicated if required (such as multiple delivery addresses). The form features field formatting, calculations and validations.

First spread – a Request type is selected from the top menu (highlighted).

Second spread – When adding a second borrower, a new signatory section is also added at the end of the form (highlighted). Section 4 is default content, so adjusts layout and rolls to the next page.

Filed Under: Design

Brochure to web page conversion

Conversion from an InDesign document to device-responsive HTML by using the tagged HTML export and applying CSS. Here’s a live example of this scaleable-width page with active ToC.

Filed Under: Animation, Design

eBook animation

Opening video for an eBook-based sales tool.

Filed Under: Animation, Video

Collateral

Flyers and web buttons

Filed Under: Design

Australia’s spend iPad brochure

An iPad-based sales PDF presenting data snapshots in a digestible way. The icons on the front cover are linked to a respective detail page. On the last page, a comparative table presents discussion opportunities.

Filed Under: Design, Interactive

Data visualisation

At an wealth management conference, a business owner logs into the iPad deck. They see personalised, database-driven metrics spotlighting their business’s strengths and weaknesses. Once the weaker-performing areas are identified, the user can click through to a microsite offering helpful product solutions relevant to that area.

Filed Under: Design

Light Illustration

Using illustration to enhance a headline.

Filed Under: Design, Illustration

Sales team – rich media ebrochure

For a mobile sales team armed with iPads, an interactive iBook was a slick solution. It contains embedded interactive diagrams, videos and map, and is a ‘newsstand’ of supporting printed collateral. 

Filed Under: Animation, eBrochure

Greeting cards – variable data

Greeting cards fitting designed with customisable internal message, and personalisation.

Filed Under: Design

Responsive microsite

Front end design for a series of responsive HTML web brochures, with a 2 column desktop/tablet view, and a 1 column mobile view.  Jump to the live version.

Filed Under: HTML

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